As any smart creative, I lean on my curiosity. It leads me down rabbit holes, introduces me to subjects I'd never expected to care about and leaves me asking far too many questions.

The fun part? Turning everything I discover into copy that makes other people curious too.

Conveniently, it's also how I pay the bills.

And if you've landed here by accident... I'm also a self-taught cake decorator. So whether you're after branding or buttercream, let's talk.